Any time Glossier puts out a new product, I immediately have to purchase it, so when they announced “Wowder,” their setting (not) powder, it was in my cart immediately. I’ve had it for a few weeks now and finally decided that my thoughts on it are coherent enough to share with you!
The packaging of Wowder has a slightly different aesthetic than many other Glossier products. With it’s pop art logo and plastic lid and body, it is saved from feeling too drugstore-y by the sleek minimalism of its profile and its amazing powder net. This net keeps the powder from getting too messy and makes the product fun and novel to use.
The powder itself is a cross between a translucent setting powder and a foundation. It is definitely more pigmented than a colorless setting powder. Unfortunately for us pale girls, this meand thateven the lightest shade is probably too dark to set under our eyes. At the same time, it is far less pigmented than a Tarte or Bareminerals foundation. It holds true to its promise to blur pores and fine lines, but is more mattifying than its sluglines of “sheer, glowy,” and “matte-not-flat” would lead you to believe. Overall, it seems to be a decent setting powder and helps to give Glossier’s ultra-sheer perfecting skin tint a little more coverage, but I wouldn’t say it’s revolutionary enough to earn the title of “not a powder” that Glossier pushes.
What I was really disappointed with was the brush that Glossier sells specifically for Wowder. It is far too small to be a real powder brush, and while the metal handle is sleek and fits with Glossier’s branding, the size of the brush and the lack of volume in the head make it feel like a drugstore brush- comparable to elf and Ulta brushes. I’m struggling to find a use for it (maybe a blush brush?) and honestly wish I has skipped it.
My verdict: Glossier Wowder is a decent, if not revolutionary, product and is worth the $22 you pay for it because of its compatibility with other Glossier products and the amount of product you receive. If you choose to purchase it, skip the brush, and use this coupon code to save 10% (I don’t even get any credit for your purchase- I already hit my yearly max of referrals, so I’m really just trying to save you money!)
If you don’t want to pay for Wowder but are interested in trying some other Glossier products, make sure you go over to my Youtube channel and subscribe, as I’m doing a huge Glossier giveaway when I hit 500 subscribers!